KAPITALGOODS

CYC Popup Proposal

Dates: 1-3 Dec 2017

Location: CYC @ Capitol

 

At CYC

Just a simple large table with a plywood(?)/glass/solid wood top and several displays (marble+steel) for the small goods

Our aim is to promote the accessories package, particularly the "wedding" one - tie, pocket square, cufflinks, belt, so most of these products will be on display. Ties and pocket squares from Fumagalli, belts from Anderson's, cufflinks from Codis Maya and Tom Pigeon. There will be some briefcases and small leather goods mostly from Lotuff and La Portegna

Full range of ties and pocket squares not available on site yet as more are incoming from Fumagalli; same for cufflinks from Codis Maya. Will be ready before popup

Bags will be placed on table and on display hangar

Will have a laptop playing brand videos or lookbook slideshow

 

How KAPITALGOODS will promote

(Main) Giveaway 1: Concurrent KAPITALGOODS Facebook giveaway to market our launch of the "wedding" set - winner will win 1 set (worth $580), and to also highlight that we will be operating a popup at CYC

Xmas Promo 1: Purchasing a package at the popup gets them a 5% discount on the package prices

Xmas Promo 2: Purchase above $500 and get a free mystery gift (we will pre-wrap so it's random) worth $75.

Giveaway 2: Signup to our mailing list for a chance to win a tie + cufflink (worth $230/$310) of their choice; winner drawn on Sunday after the end of the popup

Would CYC be interested in partnering for some (xmas gifting) promo too? Either providing a mailing list giveaway prize or some purchase with purchase?

 

How KAPITALGOODS + CYC will market pop-up

1 social media (Facebook + Instagram) post on each day (21 Nov and 28 Nov)? Perhaps CYC marketing team could advise - dates, same/different design etc? 

KAPITALGOODS will boost our own posts

 

Thank you!

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