CYC Popup Proposal
Dates: 1-3 Dec 2017
Location: CYC @ Capitol
Just a simple large table with a plywood(?)/glass/solid wood top and several displays (marble+steel) for the small goods
Our aim is to promote the accessories package, particularly the "wedding" one - tie, pocket square, cufflinks, belt, so most of these products will be on display. Ties and pocket squares from Fumagalli, belts from Anderson's, cufflinks from Codis Maya and Tom Pigeon. There will be some briefcases and small leather goods mostly from Lotuff and La Portegna
Bags will be placed on table and on display hangar
Will have a laptop playing brand videos or lookbook slideshow
How KAPITALGOODS will promote
(Main) Giveaway 1: Concurrent KAPITALGOODS Facebook giveaway to market our launch of the "wedding" set - winner will win 1 set (worth $580), and to also highlight that we will be operating a popup at CYC
Xmas Promo 1: Purchasing a package at the popup gets them a 5% discount on the package prices
Xmas Promo 2: Purchase above $500 and get a free mystery gift (we will pre-wrap so it's random) worth $75.
Giveaway 2: Signup to our mailing list for a chance to win a tie + cufflink (worth $230/$310) of their choice; winner drawn on Sunday after the end of the popup
Would CYC be interested in partnering for some (xmas gifting) promo too? Either providing a mailing list giveaway prize or some purchase with purchase?
How KAPITALGOODS + CYC will market pop-up
1 social media (Facebook + Instagram) post on each day (21 Nov and 28 Nov)? Perhaps CYC marketing team could advise - dates, same/different design etc?
KAPITALGOODS will boost our own posts